Today is the 10th anniversary of Le Jour du Macaron, started by Pierre Hermé.
In the early years it was a bit like a scavenger hunt all over Paris, and at each stop (famous Paris pâtisseries) you could collect three macarons and they would stamp your "macaron map." At the end of the day if you had a map with all of the stamps, you then received a treasure chest of 36 macarons from Pierre Hermé! In exchange you were asked for a small charitable donation.
It was so successful that after a few years, the bonus at the end of the day was halted. Can you imagine how many Parisiens and tourists chased all over the city collecting macarons! Now, Jour du Macaron is celebrated in many cities and countries around the world.
My daughter Holly and I have been making them (amid much scientific study and experimentation) for years now. Our favorites to make: pistache with chocolate ganache filling, pecan with caramel au beurre salé, rosemary with lemon curd. A good Swiss buttercream cut with Nutella will be great in any of these.
"ici" et "là"
là - Spécialités Artisanales
Biscuiterie de Montmartre
16, rue Norvins